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Tens Of Millions Of Prime Members Shopped Amazon’s Holiday Kick-Off Event, Ordering Items From Top-Selling Categories Like Apparel, Home, Toys, and Amazon Devices

The Macbook Air M1, Peloton bike, Bose earbuds and headphones, Casper pillows and toppers, and Shark hair dryers, vacuums, and air purifiers were some of the top sellers from the Top 100 deals list.

During the 48-hour event, more than 8 million toys were sold in the United States, including those from the Toys Gift Guide and well-known manufacturers like LEGO, Melissa & Doug, and Squishmallows.

More than 100 million items were ordered by members from Amazon’s selling partners, the majority of which are small and medium-sized enterprises.

October 13, 2022, SEATTLE — (BUSINESS WIRE) — (Amazon: NASDAQ) — Amazon’s Prime Early Access Sale marked the beginning of the holiday season earlier than ever. Global Prime members made purchases in the toy, home, beauty and personal care, fashion, and electronics categories. The Macbook Air M1, Peloton Bike, Bose earbuds and headphones, Casper pillows and toppers, Shark hair dryers, vacuums, and air purifiers were some of the top sellers from the Top 100 deals list. Deals from must-have brands like Apple, Drybar, and Laneige as well as from Amazon gadgets were also among the favorites of Prime members.

“Our Prime Early Access Sale was a great kickoff to the holidays, and the best part is that it’s only the beginning. Customers will find millions of must-have deals throughout the season that will help them continue to save money on gifts for loved ones,” said Doug Herrington, CEO of Amazon Worldwide Stores. “We know our employees, vendors, and selling partners show incredible dedication to delivering a great experience during the holidays, and we are grateful for their continued commitment to serving customers during this special time of the year.”

“Our game’s success is a testament to Amazon empowering unexpected entrepreneurs: two working moms who created a card game as a side hustle—which has ascended to a top seller in the Toys and Games category,” said Stacy Katz, co-creator of Not Parent Approved game. “Opportunities like Prime Early Access Sale have created a powerful boost to our business, as well as offering customers deep discounts and value. On the first day of the sale, we experienced a 500% increase in units sold!”

Prime Early Access Sale Trends

  • Apparel, home goods, toys, and Amazon devices were some of the top product categories worldwide.
  • The Crest 3D Whitestrips Professional Effects Teeth Whitening Strips, Apple AirPods (2nd Generation), Vital Proteins Collagen Peptides, and LANEIGE Lip Sleeping Mask were a few of the best-selling products in the United States.
  • Barbie, Melissa & Doug, PAW Patrol, Magna-Tiles, and Squishmallow playsets, dolls, and toys were some of the best-selling items from this year’s Toys Gift Guide and Toys We Love list.
  • The Echo, Fire TV, and Kindle devices were among of Amazon’s top-selling products globally.
  • More than 100 million items were ordered by Prime members from Amazon’s selling partners, the majority of which are small and medium-sized enterprises.
  • Wreaths, garlands, decorative lights, and Halloween costumes are some of the most popular holiday preparation and décor items offered in the United States.

Amazon’s holiday shopping has only barely begun. Customers will find discounts on must-have brands across categories during the holiday season, particularly on Black Friday and Cyber Monday. Amazon has a huge selection of gift guides, including ones for toys, the home, fashion, beauty, electronics, and the presents that customers love the most. More advice regarding Amazon buying over the holiday season may be found here.

Every Day Made Better with Prime

For just $14.99 per month or $139 per year, Prime offers members value in the form of exceptional customer care, special discounts, a wide selection, convenience, and high-quality digital entertainment. In the United States, this includes ad-free access to 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music, free games with Prime Gaming, more than 3,000 books and magazines, ultrafast grocery delivery and pickup, free prescription medication delivery, unlimited streaming of movies and series like The Lord of the Rings: The Rings of Power, and live sports like Thursday Night Football with Prime Video. Members can also take advantage of a free, one-year trial of Grubhub+, which costs $9.99 per month, at no additional charge for the first 12 months of their Prime membership. At amazon.com/prime, anyone may sign up for Prime or begin a free 30-day trial.

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