Journal from the cooperative years

From the Empowery archive (2018–2022). The co-op chapter closed; the operating ideas still hold. Independent. Together.

• Brand Registry is vital for a successful Amazon business — Why Amazon Brand Registry became table stakes for internet sellers — and what it actually protected.
• Monetizing your brand using an Amazon storefront — How a branded Amazon storefront turns catalog traffic into a destination, not just a search result.
• Understanding the many layers of Amazon — Amazon is not one marketplace. A map of the layers sellers actually have to operate.
• The importance of brand control for internet sellers — Touch points moved. Brand control did not get optional.
• Stock images to help sales conversions — Why weak imagery still kills conversion — and how operators used stock without looking generic.
• What is an ecommerce cooperative? — How Empowery described cooperative buying power for marketplace sellers. Historical — the co-op is closed.
• Collective bargaining agreements for ecommerce companies — A short note on why marketplace sellers talked about collective bargaining at all.
• Be like the big guys — Independence is the point. Isolation is the tax. How the co-op asked sellers to borrow big-company leverage.
• We believe — The Empowery belief list — kept as a historical document, not a membership pitch.
• Purpose statement — The original Empowery purpose statement from the cooperative era.
• Code of ethics — How the cooperative asked members and partners to behave. Historical org document.
• Code of conduct — Member and partner conduct expectations from the Empowery era.
• Diversity and inclusion — The cooperative’s diversity and inclusion statement, kept in the archive.
• The Dear John letter to Amazon — A campaign conversation from the Awesomers Insights era — sellers talking to Amazon in public.
• Incoterms for importers — A short Incoterms primer Empowery kept for members who were bringing product in.
• HTS code — What an HTS code is and why importers could not ignore it.
• Amazon marketplace sellers — How Empowery talked to Amazon marketplace sellers about independence and leverage.
• Press and podcasts from the cooperative years — A single archive of Empowery podcast interviews from 2018–2022. The co-op is closed; the conversations remain.