How to Rerank Amazon Products to Sell?

Selling on Amazon can be incredibly profitable, but many sellers quickly wonder how to rerank products to sell on Amazon, so they become visible in search results again.

If your product rankings fall, you will need help finding your items when they search on the site, and you’ll end up losing out on the hundreds or even thousands of dollars you could have earned that month if you had been ranking well.

Luckily, there are several steps you can take to rerank Fba amazon products to sell and get back into good standing with the site so that you can start selling and making money again!

What is Amazon Product Reranking?

Amazon Product Reranking is a process that allows sellers to improve their ranking on by creating better and more saleable products. The first step is to develop high-quality products that appeal to buyers.

Once sellers have created quality products, they must ensure that their listings are well-optimized for search engines. By optimizing listings, sellers can improve their chances of being found and sold by buyers on Amazon.

Why is Amazon Product Ranking Important?

As an Amazon seller, you know that ranking is essential. Your ranking can make or break your business on Amazon. But what you might need to learn is just how vital ranking is. Here’s why:

1. Rankings Drive Traffic

The higher your ranking, the more likely shoppers will find and click on your listing. That’s because shoppers on Amazon typically start their search from the first page of results. So, if you’re not ranking on the first page, you’re missing out on a lot of potential traffic and sales.

2. Rankings Affect Visibility

Your ranking affects how many people click on your listing and how many people see it. That’s because Amazon’s search algorithm considers various factors when determining which listings to show shoppers. One of those factors is your ranking. So, the higher your ranking, the more likely shoppers will see your listing.

3. Rankings Influence Sales

Of course, the ultimate goal of ranking higher on Amazon is to increase sales. And there’s good reason to believe that rankings make influence sales.

4. Rankings Can Be Competitive

The higher you rank, the more likely you’ll be able to maintain or improve your position. That’s because the top positions in Amazon’s search results are highly sought-after and competitive.

It can be challenging to move up if you’re not in one of the top positions. So, focusing on ranking as high as possible from the start is essential.

5. Rankings Can Be Difficult to Change

Once your listing is ranked, it can take time to change your ranking. That’s because Amazon’s search algorithm is complex and constantly changing.

Is Selling on Amazon Worth It?

If you’re considering selling on Amazon, you might wonder if it’s worth it. After all, there are a lot of fees involved, and it can be a lot of work to get started.

But the truth is selling on Amazon can be a great way to make money. Sure, there are some downsides, but if you’re willing to do the work, it can be a great way to earn some extra cash.

Let’s take a look at some of the pros and cons of Best selling Amazon products:


1. You can reach a vast audience. Amazon is one of the biggest online marketplaces in the world, so you’ll have no trouble finding buyers for your products.

2. It’s relatively easy to get started. Amazon makes it easy to set up a seller account and list your products.


1. You have to compete with a lot of other sellers. Because Amazon product fulfillment is such a popular marketplace, you’ll compete with many sellers for buyers’ attention.

2. You have to pay fees for your sales. Amazon takes a cut of every sale you make, so you’ll need to factor that into your prices.

Factors That Affect Amazon Products Ranking

Many factors affect how to rank the Best Amazon products to sell. These include the product’s category, the seller’s quality score, and the product’s selling features.

Category: Amazon determines a product’s category by looking at its title, keywords, and other attributes. Categories can be broad or specific, and they can help sellers target their products to particular markets. For example, a camping gear seller might sell tents in the camping & hiking section of Amazon, while a dog food seller might sell pet food in the pet supplies section.

Seller Quality Score: A seller quality score is a number that Amazon assigns to each seller account. The higher the score, the more likely buyers will trust and buy from that seller. Sellers with high scores have been verified as meeting specific customer service and sales quality standards.

Selling Features: Some factors that affect a product’s ranking include whether it has reviews, customer ratings and reviews, images, and detailed descriptions. These elements contribute to making a product more visible to buyers on Amazon.

Ways to Rerank Amazon Products to Sell

There are a few ways to rerank Successful Amazon products. Here are some:

Optimize Your Product Listings

When selling products on Amazon, paying attention to what’s selling and what’s not is essential. Optimizing your product listings can increase the chances that your products will sell.

1. Sort Products By Best Sellers First

When you’re looking at a product listing, the first thing you should do is sort it by best sellers. It will show you the most popular items and make it easier for customers to find what they’re looking for.

2. Add Photos and Detailed Specifications

One of the ways to increase sales is to include photos and detailed specifications in your product listings. It will help customers understand what they’re buying and how it works. It can also convince them to buy more than one item.

3. Use Keywords in Product Titles and Descriptions

When you create your product listings, be sure to include keywords in both the title and description. It will help customers find your products when they search for them on Amazon. You can also use keywords in the title of individual product pages so that customers browsing through your entire catalog can find what they’re looking for even faster.


Invest in PPC Advertising

Are you an Amazon seller looking for ways to increase your sales? If so, you may be wondering how to rerank Amazon products to sell.

There are a few different ways to do this, but one of the most effective is to invest in PPC advertising.

PPC, or pay-per-click, advertising, is a type of online advertising that allows you to bid on relevant keywords to your products. When someone searches for one of those keywords, your ad will appear in the search results.

If someone clicks on your ad, they will be taken to your product listing on You will then be charged a certain amount per click.

The amount you pay per click will depend on the keyword’s competitiveness. The more competitive the keyword, the higher the cost-per-click will be.

However, even if the cost-per-click is high, it can still be worth it if it results in a sale. That’s because you’ll only be charged when someone clicks on your ad and goes to your product listing.

PPC can be a great way to rerank Amazon products to sell because it can help you get your products in front of more potential buyers. It can also help you sell more products overall, increasing your profits.

Get Reviews for Your Products

If you’re selling products on Amazon, it’s essential to get reviews. Reviews help customers make informed decisions about whether or not to buy your product.

One way of getting reviews is sending out an email asking customers for feedback. Another way is by sending out a survey or giving customers the option of leaving feedback on your website. You could also offer customers discounts if they leave feedback on your product’s listing page.

EBC or A+ Content Manager

There are a few ways to rerank Amazon products to sell better. EBC or A+ content manager can be used to improve the ranking of your products on Amazon.

EBC is an Amazon content management system that allows sellers to create and manage their product pages, including adding images, descriptions, pricing information, and more. This tool can help you improve your Amazon product ranking by ensuring high-quality and consistent content across all your listings.

A+ content manager is another tool that can be used to improve the ranking of your products on Amazon. It allows you to add additional metadata, such as reviews and ratings, which may help increase your sales.

Referral Traffic

One popular way to get more traffic to your Amazon products is through referral traffic. Referral traffic is generated when someone you know clicks on an ad or link you provide and then buys something on Amazon. You can generate referral traffic by promoting your Amazon products through social media, email marketing, and other online channels.

You can increase sales and build a loyal customer base by fine-tuning your promotion strategies. To maximize the potential of your referral traffic, you need to measure how effective your promotional efforts are. You can use tools such as Google Analytics or ClickFunnels to track visitor activity and see what content (ads, links) is performing best.

Always Test. Test. Test

Maintain consistent updates to your listings, pricing, and EBC. Optimize them for search engines and the people you want to read them. Test things out using A/B and keep an eye on the numbers. Examine the kind of content that results in high conversion rates.

Price Competitively

Pricing is one of the most critical factors in deciding your business’s success on Amazon. This measure is necessary to succeed in capturing the Amazon Buy Box. Your shipping costs are already included in the pricing.

It would help if you had competitive pricing compared to the other businesses in your industry. Therefore, keep a close eye on the changes in pricing made by your competitors, and reevaluate how you should price your products.

Parent-child Products

Parent-child products can be a great way to generate revenue for your business. By pairing a product with a child, many parents will likely buy the product for their children and then buy it themselves.

When ranking Products to sell in Amazon, think about what type of parent you are targeting. For example, if you sell baby products, consider targeting parents who have recently had a baby or are currently pregnant. Consider targeting parents with young children at home if you sell adult products.

Once you have determined which type of parent you are targeting, begin thinking about the types of products that would be most appealing to them. For example, if your target market is parents who just had a baby, they may be interested in buying items related to newborns and babies. If your target market is parents who have young children at home, they may be interested in purchasing items related to childhood interests, such as toys or games.

Track your results

The last step to Rerank Amazon Products to Sell is to track your results.

  • When it comes to sales, there needs to be a rise in total revenue.
  • Monitor the rating of your product to determine whether or not it is gaining ground.
  • Have a peek at the reviews that were left for your product. It is reasonable to anticipate an increase in favorable reviews, further improving your search ranking.

Final Thoughts

Like most small business owners, you probably spend a lot of time on looking for products to sell. But sometimes, it can be hard to know where to start. In this article, we showed you how to rerank your Amazon products, so they are more likely to sell.

After reading this article, you’ll have everything you need to increase your sales on Amazon by ranking your products and promoting them correctly!

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  1. Does anyone proofread these for accuracy? I’ve read multiple articles on this site that are inaccurate and provide very misleading information. “Some factors that affect a product’s ranking include whether it has reviews, customer ratings, and reviews,” this is flat-out incorrect. Amazon would dispute your statement as well. How do new products without this information rank? reviews are not tied to ranking, as you state. Everything mentioned in “Factors That Affect Amazon Products Ranking” is inaccurate at best, and I’m being nice. The person writing these articles means well and does make some good points, but they do not know Amazon very well. There are statements in multiple articles here that do not represent reality on Amazon.

    1. It’s a fair question. The writers use sources and as one may imagine different sources share different experiences and view points. I’ve done multiple podcasts on reranking items and experts had different view points.

      We welcome your counterpoints on any of the articles.

      Although I may not agree with every detail in every article there are plenty of external perspectives that are being used as sources.

      I do believe the ranking is impacted by reviews even if it is the secondary factor to user engagement and actions which drive further A9 visibility.

      Again – please share any counterpoints or data which you feel would benefit the community and feel free to contact our content team as needed if you find something that needs escalation.

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