Top eCommerce Expert Tools and Software

By Steve Simonson April 9, 2019 Cooperative No comments yet

61 Top Ecommerce Experts Share Their Favorite Tools and Software for their Ecommerce Business


Online business has exploded in recent years, and with it we have seen a growth in software and products for sellers who wish to grow and scale their eCommerce businesses. Knowing which products are right for you and your needs can go a long way towards setting up your business to be as successful as possible.

With so many options available to choose from, how do we know which tool is right for us? Fortunately there are are trailblazers and experts in the field who can guide us through the maze of eCommerce software.

So which is the best tool for your business? Well, that depends on your specific needs. So we reached out to over 60 top eCommerce business professionals and asked them for advice on which software or tools they use for their online eCommerce stores.
After months of interviews and conversations with the best influencers and most informed experts there is a clear trend for companies seeking to combine excellent content with ecommerce towards one tried and tested solution: WooCommerce.

Although there are many variations on this theme, the clear ability for entrepreneurs to launch and use the open source wordpress platform and augment that with the open source plug in WooCommerce. For those ready to take it up a notch, adding specialized themes and plugins can make a world class website in hours or days instead of weeks or months. Better still the cost of deployment is much better than the alternatives, and because of the open source backbone there is no hidden fee structure that exists as in some other popular platforms. (E.g. - Shopify will charge you a fee on every sale; even if you have your own merchant account. )

The Empowery ecommerce co-op has invested thousands of man hours to help put together the very best resources to help entrepreneurs save time and money when they are developing their direct ecommerce business, as well as when they are marketing on sales channels like the Amazon Marketplace. This curated set up solutions, software options, service providers, and vendors of all kinds gives co-op members an edge against the competition. Empowery co-op members can be: Independent. Together.

Let’s look at what they said…

Rob Watson, Webidextrous.com
CEO

What are your favorite ecommerce tools & software for ecommerce sellers? I prefer WooCommerce for eCommerce, RingCentral for Unified Communications as a Service (UCaaS), and Pantheon.io for hosting.




Brandon Schick, The Inventor's Velocity
Founder

What are your favorite ecommerce tools & software for ecommerce sellers? I am a huge fan of WooCommerce! It is fairly easy with the right website team to build a simple WordPress site that ends up growing into a full E-commerce solution. There are so many great plugins that you can add to your Woocommerce website.

One of my favorite is the Woocommerce checkout add-on that allows for upsells and showing of similar products for a customer that is in the shopping cart and starting the process of the checkout. This is a great opportunity to sell the customer add-ons to their purchase that truly will provide them with value or more enjoyment of their purchase.

I also like the variation swatches and photos add on. This is great if you are trying to sell a product, like furniture that has many different colors or patterns. This gives the customer more visual options and helps them be more confident in their choice. The closer you can get the customer to the product, as if they were in your store itself, the better chance of them making a purchase!

Brian Houdek, Brian Houdek Web Design President

What are your favorite ecommerce tools & software for ecommerce sellers? WooCommerce is the best eCommerce platform for small to medium-sized businesses. The power, flexibility and strong base (WordPress) make WooCommerce an ideal choice for businesses to sell their products online.

I've used many other eCommerce platforms and none is as easy to use as WooCommerce. I have trained many clients on how to create and edit products, manage inventory and ship products to their clients. WooCommerce does require some management in regards to security and maintenance, just like any WordPress website.

Learning a new eCommerce platform can be a huge challenge for a new seller. Training is essential when creating a new eCommerce store.

Betsy DeVille, Betsy DeVille
Owner

What are your favorite ecommerce tools & software for ecommerce sellers? The tool I use the most is Google Analytics. Pixels are also a great way to see patterns in users.

Learn more about Betsy DeVille
Leah Love, Leasing Leah
Owner & CEO
What are your favorite ecommerce tools & software for ecommerce sellers? Currently, my favorite Ecommerce tool is WooCommerce Builder for Divi. You can use the power of Divi Builder to design your Ecommerce store. Divi includes several WooCommerce modules to help you build with ease.

SEMrush is another fantastic tool used to monitor your site’s performance along with your competitor’s sites. It provides in-depth analytics and also performs backlink audits.

Learn more about Leah Love, Leasing Leah
Bob Dunn, BobWP.com
Blogger & Podcaster

What are your favorite ecommerce tools & software for ecommerce sellers? Since I have worked with WordPress starting in 2007, I have created a long list of excellent tools that I love. WooCommerce has been at the top of the list since its release, but I also a big fan of Easy Digital Downloads, Ninja Shop and for 3rd-party platforms, the new integration of WordPress and BigCommerce is sweet.

Beyond that there are dozens of extensions and plugins that are on my list, too many to share here. But I will mention one service that has sits on the top of my toolkit. That is Jilt for cart abandonment. It's a must have for any WooCommerce or Easy Digital Downloads store owner."

Learn more about Bob Dunn, BobWP.com
Shane Griffiths, Clarity Online
SEO Director

What are your favorite ecommerce tools & software for ecommerce sellers? My go-to setup for E-Commerce sites in the $5000+ range is a WooCommerce platform using the Divi theme powered by WP Engine hosting.

I use Yoast SEO as a backbone and some other Schema plugins to make the site very attractive to Google. Analytics and tracking is really important too, so I configure Google Analytics with WooCommerce so sales data is passed properly and can be attributed by channel, UTM, etc.

Adam French, Applying Awareness Podcast
Host and Creator
What are your favorite ecommerce tools & software for ecommerce sellers? I love using WooCommerce. The ease of use and impressive customizability make it my choice, as I'm the type of person who will want to dig into the code a little bit.

I also love using headliner (headliner.app) to create and reuse content for marketing.

Anthony Blatner, ModernMedia.io
Founder, Advertising Director

What are your favorite ecommerce tools & software for ecommerce sellers? Facebook's new dynamic creative ads are wonderful for rapidly testing a range of copy & creative, and even CTAs & descriptions, quickly identifying the best combinations. This used to be a manual, tedious process... but now we can leverage the algorithm, which evaluates many more data points under the hood, to do it faster and more precisely.

Danielle Zarcaro, Paperback Web Design
Web Developer & Entrepreneur

What are your favorite ecommerce tools & software for ecommerce sellers? As a custom WordPress developer, I love the flexibility of WooCommerce. It gives all of the structure of an ecommerce website without any of the restrictions. It's infinitely customizable, either through their plugins or individualized customizations. They've got a ton of merchants they work with, some of which can be integrated without any extra charge, and there are so many plugins that work with WooCommerce that the possibilities are literally endless.

I do also appreciate the benefits of BigCommerce, and even Squarespace for more straightforward websites because of how easy they are to use.


Peter Malick, Inbound AV
Founder and CEO

What are your favorite ecommerce tools & software for ecommerce sellers? We are evangelists for the WordPress platform, and by extension, WooCommerce. Many of the vendors and retailers we are involved with are selling complex products and often bundle services with those products. The WordPress CMS is ultimately customizable and offers functionality that the more structured e-commerce platforms fall short of.

We are also invested in a technology stack that an e-commerce platform alone cannot provide. Marketing automation with ActiveCampaign, heat mapping and tracking with Lucky Orange, Slack for internal communication, these are all valuable tools that help level the playing field for small and mid sized e-commerce businesses.

Learn more about Peter Malick, Inbound AV
Kristi Dement, Bed and Breakfast Blogging
CEO

What are your favorite ecommerce tools & software for ecommerce sellers? I use Wishlist Member to operate my membership website. I like that they offer video training with step-by-step instructions. The software allows you to specify how much access members have at each membership level.

Luke Cavanagh, Liquid Web
WooCommerce Specialist

What are your favorite ecommerce tools & software for ecommerce sellers? WooCommerce is a great tool.

Learn more about Luke Cavanagh, Liquid Web
Jeff Daigle, Denver Business Design Consulting Founder

What are your favorite ecommerce tools & software for ecommerce sellers? My clients come to me looking for eCommerce solutions that might not be solved with off-the-shelf software. They need an eCommerce platform that can be customized to meet their business' unique needs, and WooCommerce fits that bill. It's open source, supported by a huge ecosystem of developers and users, and can be extended to help you sell just about anything you can imagine.

Gabor Imre, ROI Foundry eCommerce
SEO & Content Strategist

What are your favorite ecommerce tools & software for ecommerce sellers? Based on our experience most eCommerce companies invest in "conversion-boosting" SaaS solutions instead of focusing on in-depth, data-driven competitor analysis. One of the best tools for the latter is Ahrefs. It can tell you what keywords and phrases your competitors rank for that your store doesn't, and also which are the ones that you can target with expert-level long-form content and rank in the TOP 10 in a relatively short amount of time for. If you analyze your own store you can also see the keywords that you rank in the TOP 11-20 for.

This is useful because by targeting these keywords you can usually get fast results and increase your organic visitor number as they are already ranked close to the TOP 10 by Google.

The other important feature of the tool is that it can tell you the strategy how and the sites from your competitors gain their backlinks, which are essential for good rankings. Based on this information you can plan the content strategy of your online store for months or even a year in advance and you will also have an idea about the organic search potential of your target market.

Gary Calhoun, GA Media Solutions
Woocommerce Specialist

What are your favorite ecommerce tools & software for ecommerce sellers? My go to tool when it comes to providing an online store for my clients is Woocommerce. I use Woocommerce because it is flexible. Let's just say for example that my client wants to add a wishlist feature on their online store, I can jump-start the process using an existing plugin and modify accordingly. For highly customized jobs I can write the code from the ground up.

Google Analytics is my second favorite tool because it allows me to see what pages customers are coming in, how long they are staying on a giving page, and if they checkout. Using this data I can fine tune a clients website to be more effective at providing conversions.

Facebook ads with coupon promos is a great and effective way to convert. Mailchimp has helped me to capture emails and send out product campaigns efficiently.


Todd Wilson, iCreativePro LLC
Software Engineer

What are your favorite ecommerce tools & software for ecommerce sellers? I'm interested in SnipCart (https://snipcart.com) for simple ecommerce integrations and WooCommerce for more robust solutions.

For most clients, having a content management system such as WordPress is worth the added costs for managing the software and updates.

Edward Novak, NLSoftworks
Project Manager

What are your favorite ecommerce tools & software for ecommerce sellers? I use WooCommerce with WordPress, this is open Source which allows me to modify the website to whatever the client wants and whatever industry they need to be in since it’s so flexible I am able to setup most sites with it.

The biggest challenge is getting the Client to provide all the information we need and not messing up any of the data entry. Most clients do not know what they want exactly and planning to set up the side takes longer than actually doing a side important to make sure you don’t miss any details, otherwise you might need to redo the site.

Learn more about Edward Novak, NLSoftworks
Yuri Iskhakov, NANO Web Group
CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Magento is a great tool for ecommerce sellers.

Andres Aguerrevere, Wegacha
Founder and CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Some great tools are Google Analytics, Mailchimp, and Google My Business

Marc Gawith, Switcher Studio
VP of Sales and Business Development

What are your favorite ecommerce tools & software for ecommerce sellers? I don't have a favorite to speak of. I have always been partial to Amazon for an ecommerce platform.

I would say competition and standing out is the biggest challenge. Finding ways to separate yourself from your competitors is always a hard proposition.


Anthony Vu, Scientific Ad Studio
Growth Marketing Strategist "

What are your favorite ecommerce tools & software for ecommerce sellers? OrderMetrics.io is a lifesaver for Ecommerce owners.

As an agency we don’t just work with clients, we also launch our own brands and OrderMetrics gives us actionable data on cash flow, COGS, and ad spend so we can properly allocate finances as needed.

If you are a SMB, Elementor Page Builder for Wordpress is critical for branding, flexibility, and marketing. Your site will look like a million bucks, and you’ll be able to have everything you need to create effective and powerful marketing.

For email marketing, Klaviyo is the way to go. Klaviyo will allow you to create custom flows based on each customer’s unique journey through your site, so you can create a personalized message for each customer.

Phillip Burger, Holly Helps Marketing Inc
Co-Owner and Lead Web Developer

What are your favorite ecommerce tools & software for ecommerce sellers? When creating websites for my own use or clients, my go-to tool is WooCommerce. I love WordPress for the flexibility and support and naturally this provides a nice platform to interface with WooCommerce.

Some of my top reasons to use it is because of the Extensions offered by WooCommerce and other developers give options to build whatever is needed. There are also many Extensions to work with various payment platforms and this gives clients options to integrate with other workflows.

Christopher Smith, HypeSites
Founder

What are your favorite ecommerce tools & software for ecommerce sellers? My default development tools for ecommerce include:

WordPress, WooCommerce, Beaver Builder Pagebuilder, Beaver Builder Theme, Beaver Builder Themer, PODS & Wholesale Suite. This collection allows me to build customized product fields, customized shop pages, multiple customized product pages (by brand or category), customized product category pages and multi-tiered pricing by user-role (retail consumer, dealer, distributor, etc.). I also use WC Fields Factory when I have some tricky pricing and options to customize for certain products/product categories.

Gravity forms is also a must along with an automated image optimization service (I use ewww.io) so that I can load hi quality manufacturer or product images and NOT have manually resize and optimize.

The final piece of the puzzle - if you have lots of products coming from various sources - is to learn to use and manipulate the built-in WooCommerce product importer.

Adam Victor, Amvwebsolutions
User Experience Architect

What are your favorite ecommerce tools & software for ecommerce sellers? My go to is WordPress. From a basic web presence all the way up to a full WooCommerce eCommerce custom theme setup. I like to start of using bootstrap 4 theme, then I will set it up to use child themes so I can build a custom user experience. Using Bootstrap 4 as a base theme takes care of the responsive design.

I do like the new wordpress built in editor Gutenberg but I still like to create the HTML structure myself to insure the current attributes are there. The "title" attribute is important for screen/text readers, alt attribute provides text in place of a image if it is not rendered to the page.

There are so many little things that go into creating a web presence if collectively done right, you will have some really awesome!

Craig Smith, Trinity Insight
CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Klayvio as it has a native integration with eCommerce platforms that make ecommerce marketing more personalized.

My other favorite tool is VWO as it enables testing and optimization of key page templates to help conversion.


Mark Cicchetti, Celestial Design
CCBW

What are your favorite ecommerce tools & software for ecommerce sellers? My favorite is no longer available. PDG was a mom and pop operation but it's templating system was awesome and from a coders point of view, very flexible. All the presentation code was the developers and PDG made the data available in snippets and loops. And the database structure was targeted to tracking customers, products and orders. It was clearly built with a lot of input from the people who would end up using it.

From a freelancers point of view WooCommerce is very popular. The base plugin is limited in how you can accept payment and shipping options but there is a large ecosystem behind it and if you've got the coding chops, it exposes hooks in all the right places.

But there's a real need for a system built for enterprise level commerce without a monthly subscription. Woo is great and an excellent way to get started but it starts to show flaws in some areas like wholesale shipping and DB bloat over time. I'd love to see (and work on) a purpose-built system.

Bobbi Jo, Your Virtual Task Wiz
Online Business Manager

What are your favorite ecommerce tools & software for ecommerce sellers? I highly recommend the following tools for any eCommerce business who is serious about their online marketing succeeding:

WordPress.org -

Although it began as a way for people to blog back in 2004, WordPress isn't just a blogging platform anymore, WordPress has been a major player in the website publishing arena for over a decade. So much so, that it's been included as a one-click install on practically every popular website hosting service (you can also install it yourself with not a lot of knowledge). Sure, there are site builders out there that are trying to steal its thunder, but WordPress has so far remained the most approachable and sustainable universal platform for building and maintaining even a small website.

WooCommerce -

WooCommerce is the online storefront plugin that's more than just a plugin, it is your foundation for your online retail store, and just happens to work within the framework of WordPress as a plugin. It's free, which in and of itself, doesn't even begin to compare to other players in the DIY eCommerce market, like Big Cartel (which charge fees to use and per transaction). This is also another tool that has almost no competition, at least, when it comes to the fact that it's built specifically for WordPress.

For WordPress hosting, I'd highly recommend Siteground, because rather than treat it like a 3rd party (most hosts offer WordPress installation, but often have a hands-off support policy), they do offer assistance with it, as their site is focused on serving websites that use WordPress. I've just migrated to websites to Siteground recently, just for this reason. They have been more than pleasant to deal with, and everything I needed help with was a breeze to resolve.


Once an established eCommerce website has organic content and products available for sale that are organized and described in a way to target to the company's ideal audience, converting those visitors into paying customers is the next challenge.

Nick Jordan, Nickfromseattle LLC
President

What are your favorite ecommerce tools & software for ecommerce sellers? My favorite tools are any tool that minimizes time and effort. Whether that is a specific e-commerce platform, plug-in or app so e-commerce brands can focus on what's most important - sales and marketing.

A great example of less time and effort is https://brandchamp.io. BrandChamp helps WooCommerce, Shopify and Amazon Seller Central stores convert their most engaged customers into ambassadors and scale to thousands of participants overnight - in less time than it takes to manage a handful of ambassadors or influencers manually via spreadsheets.

Shaun Wakashige, theSwak
Interactive Media Consultant

What are your favorite ecommerce tools & software for ecommerce sellers? For clients looking for an e-commerce solution, my favorite e-commerce tools are open-source frameworks like WordPress with WooCommerce integration, osCommerce, or Magneto for clients looking to enter the online market and establish themselves and need a cost-efficient solution.

Businesses looking for more custom deployments I look into a Drupal, Laravel and Joomla framework that is tailored to their needs. The stability and ease to configure these frameworks for a live e-commerce site is why I favor them.

Client’s without an established plan to launch e-commerce will struggle with custom solutions and find that these solutions with minimal training are easy to pick up and integrate well with their current business structure.

Learn more about Shaun Wakashige, theSwak
Kara Hooper, KLH Technology Solutions
Web Designer & Digital Marketer

What are your favorite ecommerce tools & software for ecommerce sellers? Woocommerce is the easiest and most customizable ecommerce site platform for the majority of websites. It has a good variety of plugins which makes it flexible, secure, and easy to integrate. Magento is a powerful e-commerce platform for larger sites with more products but it is more work to develop and maintain.

Robby McCullough, Beaver Builder
Co-founder

What are your favorite ecommerce tools & software for ecommerce sellers? We use WordPress with WooCommerce and the WooCommerce Subscriptions plugin as our eCommerce system. We also use a bespoke licensing system that was inspired by Easy Digital Downloads for WordPress.

Along with those, we use a tool that we love called Metorik for WooCommerce sales reports and email automation. While we don't use it yet, we've done a lot of research around using Recurly as a processing system for subscriptions.

Patrick Elward, Chicago Web Management Principal

What are your favorite ecommerce tools & software for ecommerce sellers? We use WooCommerce daily with our clients and have found it to be a strong, flexible platform that enables our clients to manage their store for maximum success.

Maria Victoria Reyes, Joygibek
Freelance Graphic Designer

What are your favorite ecommerce tools & software for ecommerce sellers? My favourite e-commerce tools, especially for a small business like mine are Google Analytics, MailChimp, and WooCommerce.

Yury Vilk, Funnel Insiders
Managing Partner

What are your favorite ecommerce tools & software for ecommerce sellers? We use Active Campaign for all our automations including pre-purchase and post-purchase flows. We've built the entire business on WooCommerce and used a variety of plugins which can be found on our site.

We've used reveal bot to manage our manual bids on Facebook ads. We used HelpScout for our customer service portal. Connecting Thrive with Active Campaign was an absolute game changer. It allowed us to get rid of ClickFunnels and Klaviyo and just use everything built inside WordPress.

David Jamison, MMT Media
Marketing Automation Consultant / Owner

What are your favorite ecommerce tools & software for ecommerce sellers? I have used virtually all of the big E-Comm Platforms and after graduating from the E-Comm School of Hard Knocks... Thrivecart is by far the best Checkout / Payment Processor / E-Comm Solution.

There are certain Martech Components that simply should reside outside of a Website / Wordpress Environment. (Membership Sites, Online Courses and E-Comm Solutions) Of course you can always make a case as to why not a Plugin?

Here are a few solid reasons that external wins: 1. Reduces Site Baggage, Bloat and Complexity 2. Data Security / GDPR etc. 3. Simplicity! And in my book, SIMPLICITY Wins!

Learn more about David Jamison, MMT Media
Cameron Watts, Monsta Clothing Company
Senior Application Developer

What are your favorite ecommerce tools & software for ecommerce sellers? Typically the best type of production stack includes lean front end development languages, a robust CRM for an efficient engagement process and smart data tools for analytics.

Currently, depending on business size, the best tools are often Woocommerce, Salesforce, Shipstation and Amplitude. If you have the resources, Woocommerce can be replaced with a custom solution, but the others are very scalable.

Any company that takes a customer first approach to their business will be able to create a powerful impact using just these tools. 

Josh Nay, JoshRobertNay.com
SEO and Web Design Guru

What are your favorite ecommerce tools & software for ecommerce sellers? Regardless of whether you choose Shopify, WooCommerce, or another eCommerce platform, I'd recommend utilizing tools like Lucky Orange and Poptin to enhance the customer experience as well as improve the quality of your business interactions.


Stephen Sabatini, Stephen Sabatini
Sr. WordPress Developer

What are your favorite ecommerce tools & software for ecommerce sellers? I have personally used WooCommerce on the WordPress platform in the past many times. It is extremely flexible for implementing highly customizable shopping experiences for both your website visitors. It is just as flexible from a content management perspective if you need to maintain custom fields that aren't necessarily out of the box.

The list of integrations for WooCommerce are also absolutely off the charts. Where it falls behind is when you get into larger sized e-commerce websites it can slow down in performance due to the database structure.

I've also heard a lot of good things about BigCommerce, although I can't speak to it personally. Lastly if the website is 100% shopping cart where there are tons (potentially thousands) of products, it may be worth considering Magento as your content management system as that's what it's optimized best for.

Amada Whitford, GreenixMedia
Owner

What are your favorite ecommerce tools & software for ecommerce sellers? After years of developing WooCommerce websites, one of my favorite and go to tools I use quit often is one click upsell. This plugin has increased customer LTV 5 fold if setup properly.

David Maman, ShipBob
Senior Team Lead Software Engineer

What are your favorite ecommerce tools & software for ecommerce sellers? Shopify is probably one of the most powerful tools for hosting an eCommerce business. Their API allows for easy third-party integrations and plugins to support any type of need for the business.

WooCommerce is becoming more powerful with all the new upgrades coming to WordPress and the eCommerce space in general. The only downside is strict support of PHP for plugin creation.

Ecommerce sellers look for easy solutions to host their fulfillment needs and as not everyone can use Amazon as their platform. That's where companies like ShipBob come in to help with these needs. ShipBob allows easy integrations with these types of eCommerce platforms to allow management of their fulfillment.

Learn more about David Maman, ShipBob
Justin Estrada, MyDigitalSauce
Founder

What are your favorite ecommerce tools & software for ecommerce sellers? My favorite tools are WordPress ( WooCommerce & Easy Digital Downloads Plugins ) and Shopify.

Trent Tucker, InXpress - Renton
Global Logistics Specialist

What are your favorite ecommerce tools & software for ecommerce sellers? For eCommerce platforms, I have found that Shopify is one of the easiest to integrate with. For a back end label printing software, Shipstation has been very easy to work with as well.

Brody Luke, Tortooga
CEO and Co-Founder

What are your favorite ecommerce tools & software for ecommerce sellers? We use a combination of tools for our clients and our products. There's no "one size fits all" for every business, so we create holistic enterprise models using tools such as Shopify, Magento, Oberlo and Alibaba.

To complement various supply chains for our clients, we built our own shipping platform "Tortooga" that has enabled our customers to save up to 40% on their shipping expenses.

Learn more about Brody Luke, Tortooga
Naman Modi, eBuilders Infotech
Ceo and senior web developer

What are your favorite ecommerce tools & software for ecommerce sellers? I am best on shopify, magento, prestashop, big-commerce, etc.

Romeo Savant, METHODIC Media
Owner / CEO

What are your favorite ecommerce tools & software for ecommerce sellers? We develop every one of our ecommerce websites on the WP/Woocommerce platform. As an open source platform, there is so much flexibility and we are able to customize almost every single detail to function the way our client's are needing.

Philip DeRossi, Gary Null & Associates / Progressive Radio Network
Database Admin, Web Developer, Inventory and Sales Manager

What are your favorite ecommerce tools & software for ecommerce sellers? I was very impressed with WooCommerce which was easy to install as a plugin to our Wordpress website. Being open source, customization was also easily done with php or with 3rd-party plugins to solve specific challenges such as importing customers, exporting orders to a file, printing packing slips, integrating with payment gateways such as Authorize.net, and adding custom fields for the sales reps or for online customers during the checkout process.

Amy Cielak, Junior Women's Club of Wyoming Technology Chair

What are your favorite ecommerce tools & software for ecommerce sellers? As a small non-profit, the Junior Women's Club of Wyoming needs cost-effective ways to raise funds for the organizations we support.

Adding Woocommerce to our WordPress website has allowed us to improve our the fundraising experience both for our volunteers and those that are donating to our organization. We are on track for a 20% growth in funds this year and much of that is due to improving our website and ecommerce functionality.

Michelle Keller, MDK Digital Solutions
Freelancer

What are your favorite ecommerce tools & software for ecommerce sellers? I encourage all my clients who are interested in selling online to utilize WooCommerce. It is easy to use and manage and integrates well with WordPress.

Ted Wales, CMVA-WEB
Founder-Owner

What are your favorite ecommerce tools & software for ecommerce sellers? I use WooCommerce for our E-Commerce platform. Easy to use and WooCommerce provides plenty of instruction and tutorials. It works great alongside Wordpress and Divi to build our websites. Finding and developing the perfect niche or product.

Learn more about Ted Wales, CMVA-WEB
Peter Sabbagh, Blue Sky 365
Content Producer and Digital Strategist

What are your favorite ecommerce tools & software for ecommerce sellers? In my experience, two of the most reliable ecommerce platforms for entrepreneurs managing small and medium size online business transactions and marketing are Shopify and WooCommerce. With Shopify e-business professionals are provided with effective live technical support, plugins to help grow your business, and invaluable strategy podcast interviews from many of its successful entrepreneurs.

WooCommerce, is also an effective platform which requires the user to be more tech savvy and have the knowhow to problem solve without the help of live tech support. WooCommerce can be seamlessly integrated into WordPress, which has its own universe of ecommerce and marketing plugins.

A final note on costs, before you choose an ecommerce platform for your business, compare costs based on the level of services you need, Shopify’s monthly fees can be higher than WooCommerce.

Toby Eborn, Firetoss
Director of Business Development and Marketing Strategy
What are your favorite ecommerce tools & software for ecommerce sellers? I love Magento. Magento is the most complete platform for companies with a B2B or B2C focus. It provides more resources and capabilities than any other platform without having the expense of a custom built e-commerce solution.

I think the biggest challenge is that sellers don't always think about the process their users have to go through to find and purchase what they are looking for. Sellers tend to do what they like, instead of doing what the consumer wants.

Learn more about Toby Eborn, Firetoss

Karl Wellman, eCatalog Services
Founder

What are your favorite ecommerce tools & software for ecommerce sellers? Our favorite e-commerce and software tools for our clients is determined by their needs. But, for the most part, the list below focuses on several of the core needs that most 3rd Party Marketplace and eCommerce Standalone platform Sellers need.

1. Listing Tools, Analytics and Communication - (eCatalog Services, Helium One, and Tiekametrics)
2. Supply Chain and Order Management Omnichannel Management- (InfiPlex and ShipStation) 3. Development of Product Reviews - (eComEngines FeedBackFive software and TrustPilot.com)
4. Distribution and 3PL Logistics - (Amazon FBA - Amazon Global, Kiddly Fulfillment, and Marketing Services, Crystal Creek Logistics)
5. eMail Marketing - MailChimp.com and I am sure I am forgetting a few others that are most helpful to our clients. 

Wrap Up

With all of the choices out there, finding the right tools and software for your specific needs are very important for running your online business. Hopefully this list can be a useful jumping off point for those looking to take their eCommerce business to the next level.


Steve Simonson is the founder of Awesomers.com, a podcast which shares inspirational and instructive stories from around the world, and co-founder of Empowery eCommerce Cooperative, Inc., a community of entrepreneurs which support each other in a shared goal of business success.

Steve Simonson is a lifetime serial entrepreneur, podcaster, and eCommerce Executive. He has started, developed, and sold numerous companies over the course of the last 3 decades. He and his company have received public recognition, including three years on the Inc. 500 list, the Internet Retailer top 500, Washington State Fastest Growing Business list, and more.

He is also the founder of Empowery, a co-op for ecommerce and Amazon sellers.

Steve is also active in his other companies, including SYMOGLOBAL.com and his exclusive mastermind group Catalyst88.com.

Learn more about him at https://www.stevensimonson.com or about Empowery here.












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