7 Strategies to Boost Followers on Your Amazon Storefront
Amazon has been working hard in recent years to build a more tailored connection between consumers and brands. A+ Content, Amazon Live, Amazon Stores, and Amazon Posts are just a few of the features that allow buyers to compare brands and goods before making a purchase.
Customers may now “follow” specific companies on Amazon, which is a step forward in that strategy.
What Happens When a Person Stays true to a Brand?
When someone chooses to follow a brand, they agree to receive notifications from it. When the brand introduces a new product on Amazon, publishes a new Amazon Post, starts a livestream, or runs an exclusive campaign, these notifications may be sent out.
These messages are handled by the brand using the Manage Your Customer Engagement tool and Amazon Posts.
What is the Best Way to Follow Someone on Amazon?
To follow a brand on Amazon, type their name into the search bar, then click “Visit the Storefront” on one of their product detail pages. Simply click the “Follow Button” once you’ve arrived at their Amazon Store.
Your brand must be registered with Amazon Brand Registry, which requires that you have a registered trademark in the United States. Once you’ve signed up, you’ll be able to build Amazon Stores. When you build an Amazon Store, you are given the choice to show a “Follow” option on your storefront.
What Are the Benefits of Using Amazon Followers?
A third-party firm apparently executed a one-month test to promote a new product for one of our clients when Amazon unveiled the Manage Your Customer Engagement tool. Their client brand had 1,700 followers at the time.
While the ad was active, the ASIN saw a 29 percent growth (which had to be manually tracked). Currently, Amazon does not disclose sales lift in the tool.
Open Rate: 21.47%
Click-Through Rate: 0.92%
Despite the fact that the campaign had only 5 hits, they witnessed a significant sales increase, implying that some buyers may view the email and subsequently look for the product at a later time. Furthermore, any sales rise resulting from this campaign aided in improving product rank, resulting in increased organic traffic and sales.
How to Get Followers on Your Amazon Storefront
Increasing your Amazon followers can certainly be useful. So, what can you do to actively encourage more individuals to become brand followers? We have some suggestions for you.
1st, there’s the Amazon Storefront.
Amazon Brand Stores are a selected digital storefront that stands out from the crowd. In the nav bar on the left side of the nav bar, stores now have a Follow option.
You can upload a custom image into a module with a call to action to promote more followers on your store, but that space could be better used. Amazon Stores, rather than the ad itself, might be thought of as the landing page. The Brand Store should be set up to greet, engage, and convert customers. You should use other programs, such as Amazon Live, to increase your following.
Amazon is feeling the heat from Shopify – expect a “Shopify Knockoff” from Amazon in the next couple months.
2nd, Amazon LIVE Video
Not all of these spots are instantly available; to acquire high-visibility placements, brands must “level up” their Amazon Live rating. To advance, firms must live stream on a regular basis, have engaged audiences, use live streams to generate sales, and submit an application for approval.
Make “follow our brand” a recurring call to action throughout the webcast to get followers on Amazon Live. While the speaker is speaking, you should have a staff member monitor the livestream chat so that they can answer questions and encourage shoppers to join in. This method works best when you can offer exceptional discounts to customers that follow your brand, such as a special coupon code just for them.
3rd, Amazon Posts
Amazon Posts are a type of Instagram look and feel that generates a feed which shows in your Brand Store, product listings, rival product listings, related post feeds, and category-based feeds. It’s possible that your posts feed won’t appear until you’ve written a series of posts, perhaps 10 or more.
The brand name and logo, image, “see product” button, caption, and tags are all automatically produced by Amazon in Amazon Posts.
Amazon would love to create an Instagram killer – although this is unlikely.
Make sure to include a follow button in your Amazon Posts to acquire followers. Within the caption, you can also encourage customers to follow your brand. Promising exclusive deals, similar to Amazon Live, is a terrific way to gain fans. Also, don’t be hesitant to let your brand’s voice be heard through in your content. When you incorporate passion into your marketing, your material becomes more captivating.
4th, A+ or Media Gallery Content
If you want to be a little more creative, you may include an infographic-style image in your listing media gallery to encourage shoppers to follow your brand. This illustration can emphasize the benefits of following, such as being the first to learn about new product releases, specials, and special offers just for the most loyal fans.
If your product requires every image in the media gallery to demonstrate all of its characteristics, you can promote the follow option in your A+ Content instead. A+ Content is read by shoppers who require additional information before making a purchase choice. Showing them that you have a loyalty program can help you gain their trust.
5th, Sponsored Brand Ads
6th, Posts on Social Media
We’ve had success advertising the follow option via social media in addition to Amazon. The brand urged their social media followers to also follow them on Amazon in the campaign results we mentioned above. Using social media to promote Amazon sales is a straightforward strategy that is both free and effective.
7th – Influencers
Finally we’ll look at influencer marketing. For years, brands have leveraged influencers to promote merchandise because they help brands access highly relevant audiences, develop trust, and increase listing traffic. Having your influencers encourage their fans to follow your Amazon Storefront in any of their sponsored articles is a simple step that can lead to positive follower growth.
While you won’t be able to directly attribute follower growth because Amazon anonymizes and aggregates follower data, you can look for similarities between an influencer’s post and a rise in followers.